Dr. Baba Sahib Ambedkar - 1406 Words

AMBEDKARISM IS NONE OTHER THAN MODERNISM R. Kumara Swamy Asst. Prof. of English K L University Vaddeswaram Guntur Andhra Pradesh, India ABSTRACT:: Dr. Baba Sahib Ambedkar was one to raise his voice for Dalit cause who brought out a social revolution through Dalit literature after 1960s and through the establishment of a social organization based on his principles. The Maher movement of Maharastra has been seen as all India Movement under the leadership of B.R. Ambedkar. Ambedkarism protested against the established unjust social order. It exposes the sufferings, frustration and torture imposed on them and their revolt against this inhuman treatment called modernism. Ambedkar, as a modernist with western thought emerged as a leader of the oppressed communities. As he was highly educated, he tried to transform the Indian Hindu society. He put all his efforts to eradicate the evils of caste system and untouchablity of Indian society. He rose his voice for the cause of the down-trodden, and degraded people of the society. His vast contribution for the up gradation of the Dalits of India is uncalculated and immeasurable. Without Ambedkar one cannot imagine the Indian constitution. He hoped for a casteless modern society which treats all people in equal manner, irrespective of caste and creed, race and religion. The down-trodden people who lived away from the main villages suffered for generations from the social evils of caste system. He put forward all his modernShow MoreRelatedExploitation of Teenagers as Reflected in Mulk Raj Anand’s Untouchable and Coolie4079 Words   |  17 Pageswhich we will have to adjust itself. He believes that there are only two communities 1.Abuser and 2. Abused people. Then Came Lenin Vladimir, a Russian  Marxist  revolutionary and then Stalin came with his own revolutionary thoughts. In India, Dr. Baba Saheb Ambedkar, came into the form of semi-God figure, worshipped by the down-trodden people and untouchables of India. He enriched the lives of exploiting caste by awareness, revolution and by granted them the basic human rights. Gandhiji also completely

Love and Friendship in Their Eyes Were Watching God and...

The way the author characterizes the main characters in Zora Neale Hurston‘s Their Eyes Were Watching God and Tim OBriens The Things They Carried shows how people in any situation find friendship and love. Many of the characters in Their Eyes Were Watching God are defined by their thoughts and opinions on women, especially Janie’s three husbands. Logan and Jody don’t consider women to be thinking or feeling humans, and both of these men think they have the right to hurt a woman who they think is misbehaving. Tea cake, however, values Janie’s personality and company. He also feels the duty of being a husband- protect her from danger, etc. This makes it easy for Janie to fall for Tea cake and his qualities rather than Logan and Jody†¦show more content†¦In him she definitely found change and chance, but still not the love she was looking for. What Jody had for Janie was more of a lust than a love. He was very protective of her and didnt want anyone else to see in her what he saw. He gave her lots of things such as money, but love was not one of them. Unfortunately Jody dies making Janie move on to Tea cake. Tea cake is everything Janie ever wanted. Tea Cake let her be herself and he loved her just the way she was. He encouraged her to be what she wanted to be to follow her dreams, her thoughts, and her aspirations. A big difference between Tea cake and Janie is their age difference, but Tea Cake believes they can overcome that difference through love. â€Å"Things lak dat got uh whole lot tuh do with convenience but it ain’t got nothin tuh do wid love† (105). Tea Cake does not care about social prescriptions. As long as love exists between them, their ages do not matter. Society should not run a love life. True love comes within the heart and the feelings you get from someone and Tea Cake proves that with Janie. Tim is a young boy forced to go to war with all hopes of returning home. He is thrown into Alpha Compa ny with men much similar to his situation of being forced to go to war through the draft and wanting to go home. He is now forced to make bonds and friendships with his new brothers. This bond of friendship helps the men of Alpha Company survive on a day to day basis. These men looked to eachShow MoreRelatedThe Story Of Phil s Life1538 Words   |  7 PagesDan wasn t 100% sure of the exact moment he d fallen in love with his best friend, but he was certainly aware of the moment realisation struck that this was the case. It was like a thousand ton of bricks (somehow) cascaded from the sky, hit him all at once and finally placed his thoughts together. Thoughts that had been so jumbled up and discarded, so shunned and rejected, so confused and hopeless – that he d forgotten he even owned them up until this point. Thinking about it, it was inevitableRead MoreSula by Toni Morrison1378 Words   |  6 Pagescharacter, which so many folks believe to be evil. Sula’s birthmark is mostly seen as a long-stemmed rose. The rose is commonly a symbol for love and is revered for its beauty but it stands as a symbol with many meanings. First, it is an early, sacred symbol, an ancient flower that may have derived thousands and thousands of years ago and carried about because of its beauty. It has been adopted by the Catholic Church as the flower of the Virgin Mary. In ancient days, if a rose hung from theRead Morereview Essay3677 Words   |  15 Pagescolumnist. He is seen as youth icon than a writer. His other outstanding works are Five point someone :what not to do at IIT(2004), one night @ the call center(2005), the 3 mistakes of my life(2008),2 states: the story of my marriage(2009),revolution2020:love,corruption,ambition(2011) and what young India wants (2012) is his first non-fiction book. Mostly all of his books deal with the common problems faced by the society .He pinpoints the mistake committed by the society and he also suggests the solutionRead MoreChallenges of Youths in Our Contemporary World4314 Words   |  18 Pagesdifficulties†¦ Youth believes in a better world and is determined to do something to help bring it about†. ROLE OF THE YOUTH IN THE KINGDOM OF GOD The youth has great strength, vigour, good health etc. These features should be channeled towards the propagation of the gospel. Let the children come to me, do not hinder them, for such belongs the kingdom of God (Lk. 18:16). In the church, the youths have the responsibility of evangelizing. It is their duty to witness Christ to their peers and to theRead MoreFrankensteins Monster: from Misunderstood Creature to Scientific Breakthrough2710 Words   |  11 Pagesin such resolves to make him beautiful. His limbs were in proportion, and I had selected his features as beautiful. Beautiful!-Great God! His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriance only formed a more horrid contrast with his watery eyes, that seemed almost of the same colour as the dun white sockets in which they were set, his shriveled complexion and straight blackRead MoreThe Fat Girl by Andre Dubus6416 Words   |  26 Pagesran his hands up and down her hips. Her father kissed her often. He was thin and kind and she could see in his eyes when he looked at her the lights of love and pity. It started when Louise was nine. You must start watching what you eat, her mother would say. I can see you have my metabolism. Louise also had her mother’s pale blond hair. Her mother was slim and pretty, carried herself erectly, and ate very little. The two of them would eat bare lunches, while her older brother ate sandwichesRead MoreAnalysis Of The Book The Billionaire Idea Thief 7200 Words   |  29 Pages(include menage) ====== Amazon Blurb Mimi Haverton is a tech entrepreneur with an Ice Queen reputation in Silicon Valley, a reputation she had to develop to survive the boys club of working in tech. Mimi has a bold new idea for an app and only one thing standing in her way - lack of funding. Pushed to the brink she is forced to set aside her misgivings and dare to tangle with the venture capitalist billionaire Idea Thief himself, one Elk Mustereon. Lured into Elk s lair Mimi struggles to holdRead MorePanchatantra Stories5618 Words   |  23 Pagesis like that, nothing lasts for ever. Anyway, I am going to the river for a bath. Please let your son Dhanadeva come with me to carry the things and look after them.       Now the merchant was afraid that the bath things might be stolen, so he said to his son, My son! Here is your uncle. He is going to the river for a bath. Go along with him and carry the things that he needs. Its true what they say: One man is kind to another, not only out of affection but out of fear, greed and other reasonsRead MoreThomas Hardy Poems16083 Words   |  65 PagesHAP IF but some vengeful god would call to me From up the sky, and laugh: Thou suffering thing, Know that thy sorrow is my ecstasy, That thy love s loss is my hate s profiting! Then would I bear, and clench myself, and die, Steeled by the sense of ire unmerited; Half-eased, too, that a Powerfuller than I Had willed and meted me the tears I shed. But not so. How arrives it joy lies slain, And why unblooms the best hope ever sown? --Crass Casualty obstructs the sun and rain, AndRead MoreReview Of Charlotte Bronte s Jane Eyre 10879 Words   |  44 Pagesoften been pointed out that Jane Eyre is Charlotte Bronte, as Bronte also struggled to come to terms with balancing her feelings and freedom. It has also been pointed out that Bertha Mason is Charlotte Bronte. Both did not get to go out, failed to find love, and expressed themselves in unorthodox ways. Literary Period: Victorian Produced: October 16, 1847 Published: Smith, Elder, and Co., Cornhill Country where written: England Setting Location: Gateshead, Lowood School, Thornfield, Moor House, and Ferndean

Communication Accommodation Theory- American History X

CAT- American History X In this paper, I will use CAT (Communication Accommodation Theory) to explain how convergence, divergence, and intergroup contact are illustrated within the film American History X. Convergence in CAT refers to the accommodativeness, the process concerned with how we both reduce and magnify communication differences between people in interaction. Talking about convergence, people tend to enhance interpersonal similarities and reduce uncertainties. The effect of converging towards or approximately to another can increase liking and enable him or her to be seen more competent and credible. It includes switching to the other’s language or dialect, or assuming the same level of the other’s interruptions, speech rate,†¦show more content†¦Divergence in CAT refers to non-accommodativeness, to magnify the communicative differences. Divergence occurs when individuals desire to represent their in-group identity above others desire. It serves as a distinction to preserve dialect or vocabulary. Members of different ethnic groups often accentuate their identities by diverging from one another both verbally and nonverbally. Divergence can be particularly intense if people feel their identity is threatened and that the other group has historically and illegitimately discriminated against them. If a person accommodates an out-group member in this situations, that person is named as cultural traitor. If the out-group identity is more noticeable than the in-group or individual identity, there will be divergence less satisfaction. Here are some examples help to illustrate the concept of divergence: When Derek was in the prison, he found his in-group member. Everything is going well till one day Derek find out one of the prisoner in-group member trade with a Mexican American ethic group member. He is disappointed and had never acknowledged the possibility of his in-group member could do wrong. He shows his disapproval towards that me mber’s action nonverbally and walked away. In the next few days, Derek reveals to sit with his in-group for meals and he didn’t show any respect to his in-group. He started to play basketball with the other out-groups instead of gather with his in-group. By then, he offendedShow MoreRelatedCultural Safety in Clinical Practice1658 Words   |  7 Pagesidentification or belonging to a social group bonded by common history and cultural tradition hence, people of the same ethnicity may share a common language, religion, food, dress, and have a common sense of identity. (Brown Edwards, 2012). New Zealand (NZ) is a multi-cultural society composed of peoples from various ethnicities. NZ population is composed of 74% European; 15% Maori; 12% Asian, 7% Pacific peoples, and 1% Middle Eastern / Latin American / African. Aside from the English language (96%), theRead MoreTourism and Hospitality Business - Feasibility Study - Spain4897 Words   |  20 Pages | Table of Contents Executive Summary ii 1. History of Hospitality and Tourism Sectors in Spain iii 2. Travel and Tourism Sector – The 4 A’s of Tourism iv 2.1 Accommodation in Spain v 2.2 Attractions in Spain v 2.3 Accessibility in Spain vi 2.4 Amenities in Spain vii 3. The Restaurant Sector in Spain vii 4. Hotels in Spain viii 5. Clubs and MICE facilities in Spain ix 6. Cruise and Gaming sectors in Spain x 7. Nature of Hospitality Management, HR practices andRead MoreTourism and Hospitality Business - Feasibility Study - Spain4904 Words   |  20 PagesSimon Dutt | Table of Contents Executive Summary ii 1. History of Hospitality and Tourism Sectors in Spain iii 2. Travel and Tourism Sector – The 4 A’s of Tourism iv 2.1 Accommodation in Spain v 2.2 Attractions in Spain v 2.3 Accessibility in Spain vi 2.4 Amenities in Spain vii 3. The Restaurant Sector in Spain vii 4. Hotels in Spain viii 5. Clubs and MICE facilities in Spain ix 6. Cruise and Gaming sectors in Spain x 7. Nature of Hospitality Management, HR practices and HospitalityRead MoreIntercultural Communication21031 Words   |  85 PagesI. INTERCULTURAL COMMUNICATION. FRAMEWORK ...the single greatest barrier to business success is the one erected by culture. Edward T. Hall and Mildred Reed Hall Why study Intercultural Communication? Cultural diversity and multiculturalism are the realities of everyday life for almost everyone. The growth of interdependence of people and cultures in the global society of the twenty-first century has forced us to pay more attention to intercultural issues. In order to live and functionRead MoreHistory Of Present Illness : 34 Year Old Woman With A History Of Wolff Parkinson White Syndrome3858 Words   |  16 PagesHistory of present illness: 34-year-old woman with a history of Wolff Parkinson White Syndrome complains of intermittent palpitations since 2005. She has had a 24-hour Holter, which was unremarkable. She came in for a follow-up visit and had an EKG done that revealed the presence of pre-excitation. The patient reports a daily sensation of palpitations that lasts for several minutes. The patient reports lightheadedness with the palpitations without syncope. The patient underwent an exercise treadmillRead MoreQualitative Research Methods Essay13327 Words   |  54 PagesQ uestion 1 Compare and contrast the following qualitative research methods: case study, phenomenological, and grounded theory. Synthesize the findings and determine which is best suited to a study on your potential dissertation topic. Analyze the issues associated with sample selection, validity, and bias in such a study. Qualitative Research Methods Introduction It is common for researchers to compare qualitative and quantitative research methods. Quantitative methods originate fromRead MoreNegotiation Skills for Project Managers10366 Words   |  42 PagesAttia Hussien Gomaa | |Industrial Engineering Consultant | |Engineering Service - American University In Cairo | |Email: attiagomaa@yahoo.com – Tel: 0122738497 | Who Should Attend: Managers, engineersRead MoreImpacts of Global Financial Crisis on Hrm Policies8256 Words   |  34 PagesWhat is the role of hr in global crisis to retain the talented employees ? http://www.edalys.fr/documents/Stakeholders%20theory.pdf http://lexicon.ft.com/Term?term=stakeholder-theory Article - 1 Employees are not the most important asset of the company but the â€Å"right† employees are. Human Resource Management (HRM) plays a strategic role in the survival of an  organization. In this time of global financial crisis, Human Resource (HR) managers must not only innovate but must also act as change agentsRead MorePurpose of Evaluating Customer Service Policies26269 Words   |  106 Pagesthis manual – Introduction to Hospitality, should enhance students’ understanding of the dynamic nature of the tourism and hospitality industry. In addition, the manual includes activities to deepen students’ understanding and help them to apply theories and concepts. Furthermore, students should be able to develop enquiry, problem-solving and decision-making skills through these activities. All comments and suggestions related to this curriculum support package may be sent to: Chief CurriculumRead MorePurpose of Evaluating Customer Service Policies26276 Words   |  106 Pagesthis manual – Introduction to Hospitality, should enhance students’ understanding of the dynamic nature of the tourism and hospitality industry. In addition, the manual includes activities to deepen students’ understanding and help them to apply theories and concepts. Furthermore, students should be able to develop enquiry, problem-solving and decision-making skills through these activities. All comments and suggestions related to this curriculum support package may be sent to: Chief Curriculum Development

Service Quality Management in Hospitality - MyAssignmenthelp.com

Question: Discuss about the Service Quality Management in Hospitality. Answer: Introduction The fast developing world and the emerging trends have given rise to the multinationals all around the world. In order to cope up with the changing tastes and preferences of the people, the companies have developed a lot. The luxurious lifestyle that the people prefer has given rise to the hospitality management and the service providing sectors. The main objective of this sector is to provide service and see to the needs and preferences of the consumers in order to gain their sustenance (Ye, Wang and Law 2014). The report concentrates on analyzing the structure and the culture of the Mercure Sydney, a group of hotels situated in Sydney, determining the growth of the sector in the recent years. The facilities that the hotel accommodates for its guests and the employment option in the hotel and the major structure of their business and the type and extent of services they provide in order to suffice their client s is the point of discussion on which this report revolves. The report aims at discussing the various aspects of management of the concerned service providing company and the structure that it follows. It also emphasizes on the discussion on the strategies that the group of hotels undertake in order to retain the brand loyalty of the consumers. It makes us of the internal departments in order to make arguments on the proper managerial systems that are prevalent in the company. Mercure Sydney, the group of hotels is situated at the most convenient location in the region as the major attractions of Sydney can be located at a convenient distance from the hotels (Molina et al. 2015). Moreover, the hotel provides the clients with the utmost comfort and leisure keeping up to the expectations of the clients. It is a place both for travelers and for undertaking board meetings as the hotel provides the clients with proper accommodation. The convenient location of the hotel facilitates the growth as the major attractions of Sydney like the Darling harbor, the Capitol Theatre, Chinatown and the Sydney Entertainment Centre and the others are situated at a walking distance from the group of hotels. Moreover, the hotel is even close to the Central train Station, which helps the travelers to plan the shortest route during the check-in or the checkout or meagerly in order to plan a trip. The success story and the performance of the hotel are determined by the services that the hotel provides to its clients and customers and thereby successfully retains the brand loyalty. The brand loyalty plays a major role in upholding the performance of the hotel and helps in making a gradual progression (Taylan Dortyol, Varinli and Kitapci 2014). The hotel aims at delivering the best kind of services relating to the delivery of the quality food and beverages and by proper maintenance and monitoring actions undertaken in order to refine the services that are being delivered to the customers. The determining factors that denote the progress of the company in the particular service providing industry is set on the parameters of the extent of satisfaction that the customer derives from the services that are being provided to them by the organization (Walker 2016). The group of hotels in Sydney has an internal organizational structure, which helps ion the proper management of the functions and which facilitates the proper allocation of the works depending on the expertise of the people working in the organization. The structure makes the management more comprehensive and effective and helps the manager in managing and monitoring over the activities of the groups and the functions they perform in the hotel. Depending on the functions, the work is being allocated and departments have been formed so that the client interests are taken care of in the best possible manner that brings goodwill for the organization. The basis on which the departments are being formed in this particular service providing sector is based on the type of service the members are capable of rendering and on the expertise of the members of the groups. The departments in this company are divided into three major groups, namely- the executive management group, the functional group and the administrative group (Robinson et al., 2016). They are supposedly the internal departments of the organization who takes care of the smooth working of the organization in achieving the common goal of providing efficient service to the clients. The opportunities have to be properly utilized by the company as to raise their income along with analyzing the new opportunities of business in the competitive industry. There can be threats in the industry that has to be analyzed by them in the increasing competitive market, as this will help them in providing guidance in improving the infrastructure of the organization (Ruetzler et al. 2014). The executive management group consists of the people looking after the business and the processes undertaken by the functional group. This group includes the manager of the organization or the hotel particularly and the assistant manager (Mok, Sparks and Kadampully 2013). The manager monitors the activities and functions and looks after the grievances of the employees and the guests at the same time. The assistant manager helps and assists the manager in the proper and efficient monitoring of the processes of the functional group and the whereabouts of the hotel. The manager is responsible for the proper functioning of the hotel. It is also the prime responsibility of the manager to look after the issues that the client is facing due to mismanagement and by the services being offered by the organization. The functional group includes the front office executive or the receptionist, the house keeping department and the food and beverage departments. The departments are arranged in such a manner that the efficient management is not compromised. The quality of the service being provided to the client is an important aspect that is considered through this departmentalization. The reception department or the front office takes care of the enquiries that the guest might have in accordance to the service they are going to derive from the hotels. It is the prime responsibility of the receptionist to coordinate between the functions and responsibilities of the other departments and undertake the functions effectively. The housekeeping department looks after the guests with the services that are promised by the organization (Gummesson 2014). The house-maids, the floor attendants and the cleaners looks after the needs and requirements of the clients and tries to solve their problems accordingly. This particular department attends the room services and the other needs and requirements of the clients. The food and beverage management department takes care of the quality of the foods and beverages that are monitored (Font 2017). The careful management of the food and beverages is an important part, which helps in maintaining the brand name of the organization. Moreover, the food and beverage management team also maintains a record of the movement of the stock. The basics of the hotel industry are being covered by this sector as it helps in managing the differences in accordance to the change of tastes and preferences of the clients. The food and beverage department also helps in maintaining the standard of the hotel in order to keep up to the brand name of the organization. The administrative group takes care of the administration of the hotels, which helps in maintaining the benchmark of the standard that has been set by the owners of the hotel (Buhalis and Crotts 2013). The team focuses in achieving the common goal of the organization. It does not deals with the clients directly, as the other group does, but it tries and resolves the internal issues and factors that might be the cause of a discrepancy in the management of the organization. It undertakes activities like sales promotion or monitoring of the services that are being provided by the staffs in the hotel. It formulates plans and programs in order to undertake smooth business operations. Leadership qualities help in enhancing the management of the firms. Every business organization requires a leader to lead the business organization (Benavides-Velasco, Quintana-Garca and Marchante-Lara 2014). In order to undertake effective leadership the leader must have certain qualities, which can not only influence the employees but also make them follow the instructions of the leader willingly. The concerned company for this report being a service providing company adheres to the proper management of the organization in order to achieve the long-term goals of the organization (Brown, Arendt and Bosselman 2014). Moreover, in order to make the management system more comprehensive the leader must take steps for making the management transparent and clear. The concerned company has several branches all around the globe. Therefore, the motivators and the leaders are innumerable and the leadership styles vary extensively. The leadership style depends on certain factors that influence the type of leadership that the leader adopts for the respective organization. The communicational trends that the organization adopts and the nature of the employees determine the style that is required to be taken in order to undertake proper management (Deery and Jago 2015). The cultural diversity also is an influencing factor that determines the leadership style that the leader chooses for the organization. A leader must understand the situation and based on the situation the leader must formulate plans for the betterment of the management functions. Suppose an employee has been transferred from a branch of the hotel top another, he might face difficulty in adapting with the leadership style due to the certain change that took place. The cultural diversity and the change in the structure of the hierarchy determine the effectiveness of the leadership that has been implemented on the employees at large. The culture of the company states the kind of service they are going to provide to their clients. It determines the effectiveness and the motivation with which the company works. The culture of the company extensively makes it a point as to the betterment of the companys profile and in maintaining the brand name of the organization respectively. They are the service providers and they look after the welfare of their guests. They believe that taking care of the needs and requirements of the clients, keeping them satisfied in every possible manner is the utmost responsibility of the organization, and they have absorbed it as the culture of the organization (Dedeo?lu and Demirer 2015). The services that are being sold by the company depend on the likes and preferences of the people attending for their services. The question of need is less viable than the question for the desire of luxury. People readily spend millions of dollars in order to receive that level of comfort. Therefore, the company makes it a point to serve the customers in the best possible way. Their history reflects their culture and heritage that they retain. The growth drivers needs to be adopted by the respective hotel as this will help in discovering as well as rising the indices of stock as well. It is linked with the tourism industry that will help in helping and boosting the tourism and travel in the entire industry (Browning and Sparks 2013). The respective restaurant needs to analyze the opportunities that are required by the hotels in order to provide the investment opportunities that will help in increasing the brand name and goodwill of the restaurant as well. There are different skills that will help in making the personality of the hotel more cheerful in nature. Proper interest has to be shown by the respective hotel in order to attract more customers and this will help them in implementation of both outgoing as well as friendly deposition. The good communication along with interaction skills are necessary that has to be properly implemented by the respective restaurant as this will help them in providing cheerful and pleasan t personality to the individuals or the visitors who will be visiting their restaurant/hotel. The hotel officials need to have proper and accurate abilities of organizing the individuals and this will help them in understanding the market players in the competitive industry as well. References Benavides-Velasco, C.A., Quintana-Garca, C. and Marchante-Lara, M., 2014. Total quality management, corporate social responsibility and performance in the hotel industry.International Journal of Hospitality Management,41, pp.77-87. Brown, E.A., Arendt, S.W. and Bosselman, R.H., 2014. Hospitality management graduates perceptions of career factor importance and career factor experience.International Journal of Hospitality Management,37, pp.58-67. Browning, V., So, K.K.F. and Sparks, B., 2013. The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels.Journal of Travel Tourism Marketing,30(1-2), pp.23-40. Buhalis, D. and Crotts, J., 2013.Global alliances in tourism and hospitality management. Routledge. Dedeo?lu, B.B. and Demirer, H., 2015. Differences in service quality perceptions of stakeholders in the hotel industry.International Journal of Contemporary Hospitality Management,27(1), pp.130-146. Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention strategies.International Journal of Contemporary Hospitality Management,27(3), pp.453-472. Font, X., 2017. Sustainability in the hospitality industry: Principles of sustainable operations. Gummesson, E., 2014. Productivity, quality and relationship marketing in service operations: A revisit in a new service paradigm.International Journal of Contemporary Hospitality Management,26(5), pp.656-662. hotels, A., hotels, S., Sydney, M. and Sydney, M. (2017).Mercure Sydney. [online] accorhotels.com. Available at: https://www.accorhotels.com/gb/hotel-2073-mercure-sydney/index.shtml [Accessed 26 Sep. 2017]. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Molina-Azorn, J.F., Tar, J.J., Pereira-Moliner, J., Lpez-Gamero, M.D. and Pertusa-Ortega, E.M., 2015. The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry.Tourism Management,50, pp.41-54. Robinson, R.N., Robinson, R.N., Kralj, A., Kralj, A., Solnet, D.J., Solnet, D.J., Goh, E., Goh, E., Callan, V.J. and Callan, V.J., 2016. Attitudinal similarities and differences of hotel frontline occupations.International Journal of Contemporary Hospitality Management,28(5), pp.1051-1072. Ruetzler, T., Baker, W., Reynolds, D., Taylor, J. and Allen, B., 2014. Perceptions of technical skills required for successful management in the hospitality industryAn exploratory study using conjoint analysis.International Journal of Hospitality Management,39, pp.157-164. Taylan Dortyol, I., Varinli, I. and Kitapci, O., 2014. How do international tourists perceive hotel quality? An exploratory study of service quality in Antalya tourism region.International Journal of Contemporary Hospitality Management,26(3), pp.470-495. Walker, J.R., 2016.Introduction to hospitality. Pearson Higher Ed. Ye, Q., Li, H., Wang, Z. and Law, R., 2014. The influence of hotel price on perceived service quality and value in e-tourism: an empirical investigation based on online traveler reviews.Journal of Hospitality Tourism Research,38(1), pp.23-39.

Safaricoms Mobile Banking

Analyzing Summarizing the Innovation Environment  Safaricom’s Mobile Banking Introduction In 2005, Safaricom, a mobile phone company based in Kenya launched M-PESA, a mobile money transfer technique. This innovation was however a brain child of Vodafone, which is Safaricom’s subsidiary company based in the United Kingdom.Advertising We will write a custom thesis sample on Safaricom’s Mobile Banking specifically for you for only $16.05 $11/page Learn More With funding from UK based Department of International Development (DFID), Safaricom, which is Kenya’s leading mobile service provider agreed to roll out the M-PESA on a trial basis in the East African country. The pilot program which commenced in October 2005 saw one mainstream bank and a microfinance institution partner with the mobile service provider for purposes of providing it with the banking infrastructure needed during the pilot period. Kenya as a market Kenya is a n African country located on the east side of the continent. The country is astride the equator and borders Tanzania on the South, Uganda and Ethiopia on the North and Somalia on the North East border. To the Southeast lies the Indian Ocean. 2007 estimates indicate that Kenya has a population of approximately 37 million people with annual growth rate estimated at 2.8 percent (Fan, 2009). Although fairly late adopters in mobile telephony, People in Kenya have caught up pretty fast. In 1999, two mobile operators, Safaricom and Celtel ventured into the Kenyan market. By the end of 1999, only 17,000 Kenyans had subscribed to mobile telephony. By December 2007 however, 11.3 million Kenyans had subscribed to mobile telephony. Meanwhile however, other mobile telephone companies had entered the market. Fortunately for Safaricom, it remains the largest mobile service provider gauged by the subscriber base. According to Omwansa (2009), the company has 80 percent share of the entire market siz e. When Safaricom launched M-PESA, it commissioned agents in different parts of the country; the agent’s work was primarily to receive deposits from customers and electronically transfer this to the client’s M-PESA account. This electronic money transfer would then be registered as a cash float on the clients phone account. The agents also allowed clients to withdraw money from their accounts by simply entering the amount they wanted to withdraw on the cell phones M-PESA menu, followed by the agent number. In a country where commercial banks are few and wide apart, this financial innovation was embraced by both the banked and the unbanked population largely due to the convenience and the ease of transaction.Advertising Looking for thesis on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Safaricom however maintained that the M-PESA account was not a bank account mainly because people could neither earn inter est on money deposited nor take up loans as is the case with ordinary banking accounts. How M-PESA works Once a person opens an M-PESA account through an authorized agent, Safaricom registers this as an electronic account that one can use to receive, send or withdraw money. Any money deposited in the account is managed by Safaricom, which pools the amount in a mainstream bank in the country. By pooling the money in the commercial bank, Mas Morawczynski (2009) notes that the amount is backed as liquid deposits in the commercial bank. The agents spread through out the country allow people an easy access to money as compared to the limited number of automated teller machines or banks. Mino (2009) notes that ever since its launch, M-PESA has eased the domestic money transfer as previously people would use couriers, money orders or bank transfers to send money, which would be time consuming and often inconveniencing considering that most financial services are located in towns while qui te a significant number of recipients lived in rural areas. Figure 1: M-PESA screen shot Source: Hughes Lonie (2009) Stage of industry evolution – life cycle The industrial life cycle model indicates that a business or an innovation like M-PESA would have four stages of growth (Shaun, 2009). They are: Start-up; growth; maturity; and decline.Advertising We will write a custom thesis sample on Safaricom’s Mobile Banking specifically for you for only $16.05 $11/page Learn More Gauging by the events and the time-line that has passed between the trial phase and now, it is easy to place M-PESA on the growth cycle. It is obvious that the start-up period for the money transfer service was between 2005 and 2007, when M-PESA was operating as a pilot project. At this stage, it only attracted early adopters and it registered approximately 1700 users and recruited about 250 agents across the country. After the successful pilot program, M-PESA was fo rmally launched as a mobile money transfer method in Kenya. This not only increased the consumer base and the agent numbers, but the second-mobile service provider in the country Celtel launched a similar service dubbed Sokotele to compete against Safaricom’s M-PESA. Unlike Safaricom however, Celtel lacked the infrastructure that Safaricom had laid during the two year pilot program thus meaning that Safaricom still had an advantage over its competitor. The fact that money transfer could only be done between people within the same network, who had to be registered with M-PESA, gave Safaricom another advantage. At this point in its life cycle, the company was (and still is) able to capitalize on consumers who are catching up and hence the mobile telephone company still stands a good chance to consolidate as much market share as it can. In this study’s opinion, the M-PESA product is still in the growth phase mainly because the Kenyan market still has a wide untapped mobil e telephony potential. Still, Safaricom does not appear to face much competition from the other three mobile service providers especially since Sokotele (now Zap after a change of name) lacks the penetration that M-PESA has in Kenya’s rural areas. Still, M-PESA is still venturing to new markets and in 2008, Kenyans living in the United Kingdom could use their cell phones to send money to their relatives in Kenya. In May 2010, a local bank (Equity Bank) partnered with M-PESA to allow M-PESA account holders to open a savings account (M-KESHO account) with the bank. This would in turn allow M-PESA account holders to transfer money from their mobile phone accounts to the bank’s account without having to go visit the bank physically. In view of this, it is clear that Safaricom is still venturing into new frontiers and hence is still developing the M-PESA product. As such, M-PESA is yet to hit the â€Å"maturity and decline stages of the product development life cycle† as defined by Bradford et al. (2000). Strategic planning in Safaricom Bradford et al. (2000) states that strategic planning â€Å"allows a firm to define its objectives, assess its internal and external environment, formulate a strategy that fits and implement the same† (p. 121). Further, a strategic plan has provisions where the firm is able to evaluate its progress and make the needful adjustments. Accordingly, a strategic planning process has five processes namely: Mission and objectives; environmental scanning; strategy formulation; strategy implementation; and evaluation and Control.Advertising Looking for thesis on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Internal Analysis Of special interest to this study is Safaricom’s environmental scan since it defines the company’s operating environment, which is of special significance to its success or failure in its business operations. To understand the internal environment, this paper will use a â€Å"Strengths, Weaknesses, Opportunities and Threats† (SWOT) analysis in order to identify the strengths and weaknesses facing the company. Bradford et al (2000), observes that a â€Å"SWOT analysis is essential in matching a company’s capabilities to the available resources, and the competitive environment it operates in† (p. 121). Safaricom’s SWOT Analysis Strengths According to Hughes Lonie (2009), the two representatives from Vodafone who lay the ground work and the partnership needed to roll off M-PESA, Safaricom had core competencies which made rolling M-PESA on its network less challenging The company had the systems and connectivity capabilities needed to roll the money transfer product. This meant that whatever commercial product that was developed by the innovators had to fit within the existing systems and network capabilities. The company had an already existing network of dealer outlet. Having worked with Safaricom previously, most dealers had no problem becoming M-PESA agents once they were convinced the project was economically viable. Safaricom was not the developer of M-PESA and hence the burden of innovation and implementation lay squarely on the shoulders of Vodafone. However, as Hughes Lonie (2009) notes, Vodafone is too big a company to be interested in a small market like Kenya. This means that the benefits of a successful money transfer service would be passed to the Kenyan people as well as the partnering mobile-service provider. Weaknesses Bradford et al. (2000) holds the opinion that the absence of specific strengths in business is perceived as weakness. Fortunately for Safaricom, and in this studyâ€⠄¢s observations, the weaknesses are not as many as to deter the innovative product from existence. One of the outstanding weaknesses in Safaricom is that its 80 percent market share presents both fortunes and bad-tidings at times. The former happens when the communication lines are jammed by too many calls thus jamming the communication networks. While this was initially a problem encountered in the voice and SMS products only, M-PESA also encounters such problems from time to time. Luckily, the problem never lasts for long although it inconveniences quite a number of clients whenever the problem occurs. Opportunities With Mobile money transfers gaining popularity by the day, opportunities for Safaricom abounds not only in the Kenyan Market, but also in the extensive east African Market. Omwansa (2009) observes that M-PESA has already been launched in neighboring Tanzania, and the prospects of partnering with local banks to extend the service to mainstream banks have already cau ght up. As of June 2010, three commercial banks in Kenya had already signed up with Safaricom to allow money transfers from the M-PESA accounts to their banks accounts. The banks were identified as Equity Bank Kenya Limited, Kenya Commercial Bank and Family Bank of Kenya. Loose regulations by the Central Bank of Kenya (CBK) have also afforded M-PESA room for growth unmatched by any other institution in the financial sector. Omwansa (2009) reports that CBK has maintained that M-PESA is not a banking account and hence cannot be regulated as commercial banks. Since it is a fairly new product that has benefited a lot of the Kenyan populace, Omwansa (2009) also observes that the regulatory agencies seems to have an â€Å"unwritten† agreement to let M-PESA be. This is largely thought to be spurred by fears that regulating it may stifle its growth. Threats Although Safaricom is the dominant mobile service provider in the Kenyan market today, one cannot rule out the possibility of more intense competition from other players in future. Omwansa (2009) for example observes that more mobile service providers are investing in the Kenyan market offering competitive rates compared to the rates offered by Safaricom for its voice and SMS products and this could change the market dynamics in the future. Industry Analysis Bradford et al (2000) holds the opinion that a company should evaluate the industry environment before venturing into the same. This allows the company to know what to expect, the barriers it is likely to face, substitute products available in the target market and the intensity and kind of industry rivalry to expect. One of the ideal ways of gauging all these is the Porter’s five forces framework, which this study uses to evaluate M-PESA’s operating environment. Rivalry According to Porter (1998), competition among rival firms has the ability to reduce profits that the firms get from their respective market shares. In Safaricomâ€℠¢s case however, the main competitor in the market was Celtel, which had no product to compete with M-PESA. This presented an advantage to Safaricom, which would have ample time to lay its mobile money transfer at its own pace without fears that the main competitor would out do it. As noted by Omwansa (2009), Celtel only tried out the mobile money transfer after Safaricom had tried it and succeeded. The lack of penetration of Celtel’s part meant that Safaricom remained and still remains the largest provide of mobile money transfer services in Kenya. As such, the would be rivalry failed to be because Celtel’s initiative did not succeed as one would expect especially in a market where it has already been proven that most people transacting on the mobile phone platform do not own bank accounts. According to Porter (1998), rivalries between firms operating in the same environment intensify for a number of reasons. They include: many firms in the same market; a slow growing market; high-fixed costs; uncompetitive storage costs; low or inexistent switching costs; low brand identification; high barrier to exit the market; diversity of rival firms; industry shakeout leading to overcrowding. Analyzing the competitive environment which Safaricom and its product M-PESA operates in, one realizes that none of the factors mentioned above are true in the Kenyan Mobile telephony market and least of all the mobile money transfer sector. This therefore means that Safaricom can only anticipate for probable rivalry in future, but is free to dominate the market presently, just as was the case when M-PESA was launched. Threats of substitutes According to Porter’s view, the threat of substitutes occur when better performing products or services are available in the market. Cheaper products or services also affect the consumer choices. Analyzing M-PESA and its core competitor Zap (changed name from Sokotele when Celtel was acquired by Zain); the latter has fair ly lower transaction costs when compared to the former. As indicated in the diagrams graphics below, Zap is much fairer in its pricing than M-PESA. While this would have given Zap a price-based advantage over M-PESA, the statistics on the ground suggests otherwise. Although acquiring statistics on Zap usage was not successful, this study easily obtained statistics from M-PESA, which indicates that the customer base for the service was at more than 2 million people in the 2007/2008 financial year, with 2,329 agents through out the country. In the 2008/2009 financial year, both the customer and agent numbers had increased with records indicating that there were over 6 million M-PESA customers and 8, 650 agents. By November 2009, the number had yet again gone up to 5 million customers and 14, 764 agents (Safaricom, 2009). Figure 2: M_PESA tariffs Source: http://www.safaricom.co.ke/index.php?id=747 Figure 3: ZAP tariffs Source: http://www.ke.zain.com/opco/af/core/home/channel.do;jse ssionid=4CF576366FC37A870DEB57F35D7EFB02.node0?channelId=-11711selectedChannels=-11704,-11711#lang=en Although this study would like to believe that Zap poses a real threat of substitute to M-PESA, it is apparent that the former would have to strengthen its subscriber base as well as its ZAP network across the Kenyan market in order to pose a real substitution threat to M-PESA. Buyer Power In Porter’s, buyer power is considered a major consideration that a firm must make when analyzing the industry environment in which they seek to operate. Buyer power refers to the impact that consumers of product and services have on the industry. Most consumers would rather have a situation where they have satisfactory products and services at low prices. However, this is only possible in a competitive environment where the there are few buyers in a rather large market share; the products are standardized; or where buyers can attain backward integration which would in turn threaten marke t players. In M-PESA’s case, the buyer power does not seem to be such an applicable concept because Omwansa (2009) reports that the mobile money transfer services has been received and adopted by the banked as well as the unbanked population in equal measure. More to this, there seems to be a wide acceptance among the M-PESA clients of not only the appropriateness of the services in a country where banks are mainly located in town centers, but also the speed of transfer is something that is much appreciated by the Kenyan market. Upon making a deposit to one’s account through an M-PESA agent, there is an instant notification through an SMS of the money transfer. One can then choose to use the money deposited in their account to pay bills, transfer money to someone else’s account or electronically buy airtime for use of one’s phone (Safaricom, 2010). Barriers/ threat to entry According to Porter (1998), barrier or threats to a company entering a specific market can arise from different source. Key among them is barriers created by the government. Luckily for M-PESA, the Kenyan government was more than willing to create a facilitating environment. According to Omwansa (2009), this readiness by the Kenyan government can be explained that Kenya is a developing country that understands that innovation holds great potential that could aid in the country’s development. More to this, Kenya is among the African markets that are fast catching up on technology and the developments so far have only brought better prospects for the government and the population. Patents are also identified by Porter (1998) as other barriers restricting firms’ entry into a market. Fortunately for Safaricom, though the initial innovation was Vodafone’s, the latter had no patenting issues and had in fact come up with the mobile money transfer idea through the encouragement of DFID in order to take innovative banking solutions to developing cou ntries in Africa and other parts of the world (Hughes Lonie, 2009). This gave Safaricom a free reign and could in turn patent this innovation hence Celtel’s adoption of the same two years after the M-PESA pilot program kicked off. Supplier power According to Porters, a firm operating within the producing industry is more prone to influences exerted on it by the suppliers. Such influence can lead to higher costs in raw materials. Being a service oriented product, M-PESA does not suffer from any pressures that could arise from the suppliers. The only contact between the service provider and the customer is the agent, and so far as Omwansa (2009) observes, the relationship between the agents and Safaricom have not suffered any major hiccups. Leadership Safaricom seems to have taken its position as the mobile telephone service provider in a fairly good manner. Gerson Lehrman Group (2010) notes that even taxi drivers know the Safaricom chief executive by name thus suggesting th at the company has maintained a close relationship with its clients. Kenya being a fairly small market, this does not seem like such a hard task to achieve. Omwansa (2009) also notes that the company has managed to engage the media very well and as a result, it has not only kept a constant image in the eyes of the public, but has also made sure that every new development in the company is reported to the public promptly. By releasing its annual performance statistics Safaricom has endeared itself to the public not only because of its profit making, but also because it has incorporated innovation in its customer service. M-PESA is one such innovation that has indeed improved the company’s share as a market leader as Ombok (2010) notes; â€Å"The growth in M-PESA and data markets are the main growth drivers for Safaricom, and will still remain so going forward† (p. 1) Controls According to Omwansa (2009), M-PESA regulation is something the Kenyan regulators do not seem v ery eager to do at the moment. However, noting the expansion of M-PESA into different sectors and the links developed between the product and the financial institutions in Kenya, regulation seems like a necessary step. Apart from regulatory controls however, the money transfer system has instilled control measures that not only ensure the security of money transfer, but also ensure that users stand nothing to loose when using M-PESA. The person identification number (PIN) that one is required to have before carrying out any transaction on the M-PESA platform is one such control. Safaricom encourages the services users not to share the M-PESA pin numbers with anyone because it is the only thing that guarantees security for their money. Omwansa (2009) also notes that there have been incidences where a person transfers money to a wrong account. When this happens, Safaricom encourages people to call the M-PESA customer care services with the details of the recipient account. The custome r service representatives are then able to reverse the money to the sender’s account. However, the money can only be reversed if the recipient had not withdrawn the money already. Strategies and Tactics Delving into the strategies adopted by most Kenyan firms is not an easy task especially because such strategies are guarded as business secrets. In Safaricom’s case however, Fan (2009) observes that the company is not only intent at delivering services to the locals, but is also focused in adding the value that consumers receive from its products, while fortifying its brand at the same time. Quoting Safaricom’s CEO Michael Joseph, Fan (2009) observes that the mobile service provider has made use of the opportunity granted to interact and accompany its clients through the mobile phones. Among the principles that Safaricom seems to have adopted not only for M-PESA but for other product lines is â€Å"think globally, act locally† concept. Like elsewhere in th e world, Safaricom understands that its Kenyan clientele needs a combination of good, efficient services at low prices, which it has worked hard to achieve. The organization has also been consistent in not only its performance but also in strengthening its brand name. Fan (2009) notes that currently, the main Safaricom’s competitor –Zain, has changed its name thrice since its inception in the Kenyan Market. Initially, it was Kencell, then Celtel and now Zain. While this change of name had no significant effect on service provisions, a cautious market like Kenya had its doubts about the sustainability of a brand that keeps changing its name. Safaricom on the other hand seems to have adopted a naming strategy that resonates with Kenyans thus giving them a sense of pride in the product. Quoting CEO Joseph once again, Fan (2009) observes that Safari is a Swahili name Journey. The PESA on M-PESA is also a Swahili derivative meaning money. As such, the firm is working hard t o assure Kenyans that the firm belongs to them, a factor that has been translated to reality by enlisting the firm in the Kenyan Stock Exchange, where locals can buy shares into the company. Financials Although statistics are not quite clear about M-PESA’s contribution to Safaricom’s profit, the money transfer service is among the key growth drivers as noted elsewhere in this study. The firms CEO was quoted by Fan (2009) stating that the firm had hit the 4.5 million customer mark in 2009 and 7,000 agents through out the country. Statistics provided in 2009 indicated that peer-to-peer transactions conducted on the M-PESA platform on a daily basis were around Ksh. 160,000 ($2,133). This not withstanding, the amount of profits generated for Safaricom is quite significant considering that the lowest charge for each transaction is Ksh. 20 ($ 0.26). Above the fixed amount that attracts this rate, customers are charged 3.6 percent of the entire amount they are sending or rece iving. Recommendations Conclusion Mino (2009) notes that the fact that Vodafone initially developed M-PESA as a peer-to-peer mobile money transfer method has put several limitations to the innovation. For starters, the amount of money that one can deposit in their account or transfer to another person’s account is limited at 35,000Kenyan shillings (approximately $500). This therefore means that merchants who would like to use the service to conduct payments for an amount exceeding the stated limit cannot do so. Notably, Safaricom does not hold or manage M-PESA operations rights since the M-PESA software is legally a possession of Vodafone. According to Mino (2009), this means that Safaricom, which is on the ground in Kenya, cannot create or distribute supplementary tools which would enable the M-PESA system to consider the interactions needed by merchants in order to conduct their business transactions without any limitations. Since Kenya is a vibrant developing market, it i s only a matter of time that another person notices the opportunity that exists through the needs presented by the merchants. This is especially considering that the deposit limit is too low to many Kenyan businessmen. As such, Safaricom should seize the moment before anyone else does it and expand their deposit limits. This will not only allow merchants to hold huge amounts of money in their M-PESA accounts before transferring it elsewhere, but will also allows Kenyans to carry huger transactions on the M-PESA platform conveniently. There is also the unending challenge of agents not having enough liquid cash to meet the withdrawal requirements presented to them by M-PESA customers. Safaricom in conjunction with the agents need to find a lasting solution to this problem if indeed the mobile money transfer is to offer wholesome solutions to the financial challenges facing Kenyans. Overall however, M-PESA has been an innovation that has not only received recognition at home, but also elsewhere in the world. In 2007 and 2008, the innovation won the Kenya Banking awards, while in 2008, it won the GSMA best broadcast commercial, Stockholm Exchange (economic development category) and also won the GSMA best-mobile money service award in 2009. This however is not to mean that M-PESA is not facing challenges. The good thing however is that the leadership in Safaricom is willing to handle the various challenges through technology and innovation so as to beat the odds and make the product a lasting service in the Kenyan Market and elsewhere in the African continent. References Bradford, R., Duncan, J. Tarcy, B. (2000). Simplified strategic planning: a no-nonsense guide for busy people who want results fast! Worcester, MA. : Chandler House Fan, J. (2009). Voice from Operators—Safaricom taking Kenyans on a pleasant Safari. Win 2. Retrieved from http://www.huawei.com/publications/view.do?id=5914cid=10948pid=10664 Gerson Lehrman Group. (2010). MPESA challenges incumb ents: the new payments rail in emerging markets. Retrieved from http://www.glgroup.com/News/mPesa-Challenges-Incumbents–The-New-Payments-Rail-in-Emerging-Markets-48515.html Hughes, N. Lonie, S. (2007). M-PESA: Mobile money for the â€Å"Unbanked†: Turning Cell phones into 24-hour Tellers in Kenya. Innovations. Winter Spring, pp. 63-81. Mas, I. Morawczynski, O. (2009). Designing Mobile money services: Lessons from M-PESA. Innovations 4(2), 77-91. Mino, T. (2009). Will the real banks please stand up? Business Daily. Retrieved from http://www.businessdailyafrica.com/Opinion%20%20Analysis/-/539548/621718/-/view/printVersion/-/xmkpkxz/-/index.html Ombok, E. (2010). Safaricom of Kenya’s profit to rise 21% RenCap says (update 1). Bloomberg Business week. Retrieved from http://www.businessweek.com/news/2010-05-25/safaricom-of-kenya-s-profit-to-rise-21-rencap-says-update1-.html Omwansa, T. (2009). M-PESA: Progress and Prospects. Innovations/ mobile world Congress 107- 122 Porter, M. E. (1998). Competitive Strategy: techniques for analyzing Industries and Competitors. Lafayette Detroit, MI: Free Press. Safaricom. (2009). Key performance statistics. Retrieved from http://www.safaricom.co.ke/fileadmin/template/main/images/MiscUploads/M-PESA%20Statistics.pdf This thesis on Safaricom’s Mobile Banking was written and submitted by user Deborah Vega to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

20 Deductive Essay Topics Key Issues to Highlight about the Role of Music in Creativity

20 Deductive Essay Topics Key Issues to Highlight about the Role of Music in Creativity We understand it might be difficult to pick a topic after going through our previous guide on 10 facts on the role of music in creativity for a deductive essay. Well, not to worry because, in this second part of the series, you’ll find some amazing topics to spark your creative imagination. After the end of this guide, you’ll be able to successfully write an excellent deductive essay. Here are 20 topic suggestions on the subject: Effects of Music on the Cerebral Cortex Are the Music Related Changes in Our Creativity Happening Consciously or Unconsciously? What Is Shared Processing System between Speech and Music? How Is the Brains Initial Encoding of Linguistic Sounds Sharpened by Actively Listening to Music? How Are Cognitive Abilities in Children Improved after Going Through Musical Training? Structural Auditory Patterns and its Connection With Musical Teachings Speech Processing Relationship with Melodic Contour The Connection between Language and Music Improvement in Phonemic Awareness through Music Enlargement of Left Cranial Temporal Part of The Brain through Playing Instruments and How it Increases Productivity Remembering More Verbal Data by Playing a Musical Instrument Why Is IQ Level Higher in People Who Play Multiple Instruments? Difference between General Attainment and Active Participation in Music Why Is Music Associated with Life Achievements? How Is Academic Attainment Improved Through Musical Activities? How Is Motivation Achieved Through Musical Activities? Is Improvisation Helpful In Achieving Creativity? Health and Music: How Does One Affect The Other? How Does Playing the Piano Exercise Your Heart? Mortality Rate in People Who Sing or Play Music There you have it. Aren’t these rather interesting topics to work with? Well, we’re sure you have the fodder needed to craft a great essay and are somewhat at ease. No need to spend additional hours on research all the best topics are right here. So go ahead and choose one from our list or amalgamate a few to accomplish your goal of writing a highly informative, deductive essay about the role of music in creativity. Once you have picked a topic, you can go to the next part of this guide, which is how to write a deductive essay on the role of music in creativity. Our next guide discusses really useful pointers on properly writing a deductive essay. Before checking out that guide though, we want you to have a look at a sample essay on one of the topics mentioned above. Sample Deductive Essay: Health and Music. How Does One Affect the Other? Music can be used as a form of therapy to address many health issues. This is not just a hypothesis but rather a proven science which is being applied actively on patients. Heart disease, for example, can be remedied through musical activities. Through these activities, heart rate and pulse can be reduced, the respiratory rate can also be cut down while reducing blood pressure and maintaining it at healthier levels. Overall, all these reductions and improvements across the board considerably help people to effectively deal with coronary heart disease. Although it’s not proven that music can help people with psychological distress, as there is little evidence and the clinical significance is unfeasible, it can definitely improve overall heart health if a patient is listening to the concerto of Mozart or any song from popular music charts, their blood pressure reduces significantly while the heart’s resting rate goes down as well, and so do stress levels. Even in the case of neurological diseases, music can act as therapy and help people fight certain health disorders;   typically, disorders like amnesia, dementia, schizophrenia, mood disorders, Parkinsons disease, aphasia and Tourettes Syndrome all show improvements once the brain is exposed to music. In the case of stroke, music can be effective because it affects certain regions of the brain. music can effect emotions or improve their social interaction skills, which can ultimately be very beneficial to stroke victims. Music therapy can result in decreased depression and anxiety while elevating mood. All school of thoughts come together when it comes to this topic because both descriptive and experimental studies have successfully catalogued and documented various effects of music. These effects include environment awareness, quality of life, expression of feelings, responsiveness, awareness, socialization and positive association. Positive behavioral and social outcomes are caused by music therapy. You can also find some encouraging trends. A program was developed by Dan Cohen called â€Å"The Music and Memory Program†. This program started when Mr. Cohen was nursing at a home in City Central, New York, where he provided the local residents with iPods. The success of the program led to the Shelley Donald Rubin Foundation which was funding it entirely in 2008. Because of this milestone, Cohen was able to test on a much larger scale. Later in 2010, the Music Memory Program went on to become an official non-profit organization and a documentary was also released called â€Å"Alive Inside: A Story of Music and Memory†, which was based on the Music Memory Program. That documentary helped the program gain wider support and awareness, because of a scene in the documentary where an Alzheimers patient miraculously awakes listening to songs of Cab Calloway, which was music from a time he could instantly relate to. After a preview of the documentary, it received a record 11 million views. Thanks to this documentary, it became a fact that there is, apparently, a direct connection between music and health. References: Toynbee, J. (2000). Making popular music: Musicians, creativity and institutions. London: Arnold. Music in Me A Piano Method for Young Christian Students. (2006). Word Music. Tschmuck, P. (2012). Creativity and innovation in the music industry. Berlin: Springer Beinhorn, M. (n.d.). Unlocking creativity: A producers guide to making music and art. Griffiths, F. (2010). Supporting childrens creativity through music, dance, drama and art: Creative conversations in the early years. Abingdon, Oxon: Routledge. Judy, S. (1990). Making music for the joy of it: Enhancing creativity, skills, and musical confidence. Los Angeles: J.P. Tarcher Watson, S. (2011). Using technology to unlock musical creativity. New York: Oxford University Press. Odena, O. (2012). Musical creativity: Insights from music education research. Burlington, VT: Ashgate.

Online Banking Research Proposal Example | Topics and Well Written Essays - 3000 words

Online Banking - Research Proposal Example Several studies have been conducted to with an aim of showing trends in the adoption of internet banking among adults and different geographic areas. Online banking services and products include both wholesale and retail products. Wholesale products are generally meant for corporate customers while retail and fiduciary products are meant for consumers. Online banking has become a popular and safe way for individuals, institutions and organizations to stay connected with their bank accounts. Online banking is mostly preferred above over-the-counter-banking since it is cheap and it offers the flexibility that is desired by clients (Hossein, 2004). It however also remains a high-risk subject considering that frauds are more easily conducted online and over remote distances than when banking activities are conducted offline. While several studies have been conducted on online banking, there is a clear gap that needs to be filled; how do different gender relate to internet banking. This study is therefore aimed at finding how different sexes respond to online banking. Of great interest is the ratio of online banking users in terms of gender, the specific services that are preferred by each sex and for what reasons other services are not preferred. Today's internet banking has succeeded distance banking services that were conducted electronically during the early 80s. The term online banking was commonly adapted inn the late 1980s to refer to the use of keyboard, monitor and a terminal to access the electronic banking system using a phone line. It was in New York in 1981 that online banking services began. The city's major banks Chase Manhattan, Citibank, Manufacturers and Chemical offered home banking services by use of the videotext system. United Kingdom's first online banking service was established by NBS (Nottingham Building Society) in 1983. The online system was based on the Prestel system, a television set, a computer and a telephone system. The system allowed viewing of statements online, bill payments, and bank transfers (John, Levine & Carol, 2007). In order for bill payment and bank transfers to be effected, written instructions had to be first sent to the NBS who then updated the Homelink system of the intended transaction. Many banks today offer secure, fully functional internet banking for a small fee or sometimes even free of charge. As online banking